knowledge is an unfair advantage.
our gtm advisors have got you covered.
Go-to-market is extremely multifaceted and sometimes you won’t have all the answers within your business…
Transcend’s advisory board is a team of experts from across the GTM spectrum who can be engaged on a fractional or consulting basis.
Whatever goal you’re trying to accomplish, or challenge you’re trying to overcome, chances are that one of the team can help.
Connect with our GTM Advisors...

Anne Pao
CRO & RevOps Expert
Anne is a specialist in go-to-market strategy and revenue operations. She has help build the go-to-market foundation at Tubular Labs (acquired), Airship (Series F), Heap (Series D), Maven Clinic (Series E), Medallia (IPO), and Gilead Sciences (Fortune 500); taking companies from $25M to $100M to $350M to > $5B in revenue.
As a buyer in 500+ deals, she has developed a deep understanding of customer value, what it takes to align buying teams, and how to deliver value at scale by integrating technology into daily workflows. When it comes to teams, she’s a heart-forward leader who builds cohesion, accountability, and high-impact.

Shosh Shetty
Capital Raising Coach
Shosh is the Founder & Managing Director of Thim Ventures. In the last decade, Shosh has helped raise over £1bn+ from Pre-seed to Exit.
As an investor, Shosh spoke with 100s of startups every year. A common struggle: 99% of these founders failed to convert. They failed to build deep conviction with investors and clients.
This inspired Shosh’s impact as an Early-Stage VC Investor, curate investor support coaching and lead an Angel Investor Group providing investment.
Over time, founders demanded more personalised coaching to suit their company needs. Something which cuts through any generic support, individualised to the founder’s needs, and highly specialised from investors who actually make the decisions.
Shosh helps committed founders get bespoke targeted support to secure investment for growth.

Sandy Yu
Revenue Retention Advisor
Sandy is a growth executive and startup advisor. She specializes in helping companies drive new revenue from existing customers through expansion, upsell and cross-sell. Sandy has over 20+ years leading teams at Oracle, Cisco, PricewaterhouseCoopers across the go-to-market functions.
Her Upsell Acceleration Framework reduces acquisition cost, increases customer retention and life time value. Areas of expertise include upselling, customer retention, product adoption and customer advocacy.
Sandy’s not just a business leader, she’s a passionate advocate for building strong communities. Beyond the boardroom, Sandy is an avid mentor and volunteer with San Francisco’s Chambers of Commerce’s Job Forum, The Samaritan House, and RecastSuccess.
Over 10 years ago, Sandy co-founded a cross-company networking organization, Networking with a Purpose, a 100% volunteer based forum that brings women in tech together to learn and grow. When she’s not working, you can find her exploring new destinations with her family or hitting the pickleball and tennis courts.

Pat Williams
Fractional CRO
Patrick is a 6-time Chief Revenue Officer for both VC & PE backed Tech companies, and now business advisor & investor. Five of his last seven companies where he was the operating CRO and Advisor experienced liquidity events/exits valued at >$13.6B
Pat’s expertise includes building world-class sales, marketing, and customer success teams in the B2B technology sector. Founder-Led B2B Tech Startups come to him when they want to create predictable customer & revenue growth to scale the company which achieves a successful exit/liquidity event.
Focusing on my “Solve for the Customer” GTM methodology to drive sales execution, allowed me to take companies emerging from product market fit to a position of capturing the rest of the TAM/market they are targeting quickly and predictably.
Pat is the author of ‘From Hustle to Scale: A Go-to-Market and Sales execution guide for B2B tech start-ups proven to accelerate revenue and customer growth’.

Lauren Magistro
Executive Leadership Coach
Lauren is a Certified Executive Coach who works with high-achieving leaders to elevate themselves and their teams. She integrates coaching with core leadership competencies, and her own corporate experience, to offer practical workshops & coaching to help the learning stick!
Prior to coaching, Lauren was the VP of Customer Success for Tubular Labs, a Social Video Software company where she led a global revenue team. For over a decade Lauren has scaled high performing teams at a variety of ad-tech, media, & software start-ups in San Francisco. She brings her own leadership experience into her coaching engagements to offer mentorship and support as needed.

Chris Messina
Ecosystem Growth Strategy
Chris has a proven track record of driving success in high-growth tech organizations and is an expert in building partnerships and product and data ecosystems. He has led cross-functional teams and forged strategic partnerships for the likes of HG Insights, LeanData, Convertr and Madison Logic.
Chis is the founder of Thrum.co and works with VC & PE firms, as well as Founders, CEOs and exec teams, to build top-down, fully integrated ecosystem empowered growth strategies.
Thrum.co take a holistic approach: revitalizing ecosystems with comprehensive ecosystem-empowered growth propensity and ROI modeling, infusing organizations with the omnidirectional diversity and flexibility needed to thrive.

David Wilkins
Sales Development Strategy
David has been in top of funnel leadership for over 10 years, working at companies like Palo Alto Networks, Infoblox and most recently Snowflake.
David’s passion is all around building scalable, world class pipeline engines.
As well as building pipeline for business, he loves to coach and develop talent. He has promoted over 40 people into sales, marketing and leadership roles in his time.
David can deliver a playbook of programmes to ensure a well defined, repeatable Go-to-Market motion.

Shira Stember
CMO & Branding / Web3 GTM
Shira is the founder of BYRON+FIVE, a brand studio specializing in emerging tech startups. With over two decades of experience in marketing, brand development, and strategic operations, she has consistently driven growth for both Fortune 500 companies and early-stage ventures.
As the former CMO and COO of Snickerdoodle Labs, Shira successfully led the company through seed equity and token fundraises, launched their beta product, and scaled the team to 30 members globally.
Prior to her startup experience, Shira held key leadership positions at major financial institutions. As SVP of Brand Innovation at Citi, she established socially impactful partnerships that elevated the brand and enhanced employee engagement. At American Express, she managed the $38 billion Costco card portfolio and spearheaded marketing efforts for the OPEN small business division, supporting major clients like FedEx and HP.
Shira places a strong emphasis on mentorship and team development, believing that nurturing talent is crucial for organizational success. Passionate about the potential of emerging technologies to enhance digital experiences, Shira is dedicated to helping startups realize their full potential and make a lasting impact in the tech ecosystem.

Adam Rollings
Talent Acquisition
Adam is the Founder of Transcend GTM and Talent Acquisition advisor. He has over 10 years’ experience recruiting GTM talent for tech start-ups and scale-ups globally, and has built founding sales teams for tech companies that have subsequently gone on to IPO.
Adam is passionate about combining the art and science of recruiting, mixing the human touch with systems and technology to achieve the end goal; securing A-Player talent.